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Local Media In Japan

Opening up
new possibilities
for Japanese advertising!

Beyond Google and Meta, achieve wider reach with local media!
Operation of local specialized media is also LEAVE it to the
local Japanese marketing agency

  1. We can do global media in-house,
    but we don’t know how to handle Japanese local media
  2. We don’t know which
    local media Japanese people use.
  3. We want to advertise on Japanese local
    and vertical media besides Google and Meta.
  4. Please handle all inquiries
    in English as we don’t have Japanese speaker

Your Gateway to Japan
Authentic Local Expertise

Unlock the Japanese market with our unique blend of deep local insights and seamless English communication.
As a leading Japan-based agency, we offer unparalleled access
to the latest trends and proven strategies, all guided by
our fluent English-speaking managers.
From initial consultation to campaign execution, we ensure
every step is clear and effective.
Connect with our experienced team today and experience
the difference of genuine local expertise.

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  2. 01 주요(主要) SNS대응
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FEATURE Key Features

01

Navigating Japan Overcoming
the 3 Key Entry Barriers

Language Barrier
Proficient Japanese is essential, from platform setup to ad creation and management.

Platform Restrictions
Platforms like LINE and Yahoo! JAPAN often require
local entity registration for ad approval.

Consumer Trends
Failure to understand Japan’s cultural nuances and
consumer behaviors can severely limit
ad effectiveness.

With AdSquare, these challenges become
seamless opportunities.

01 주요(主要) SNS대응
02

Yahoo Japan
Still a Dominant Force in the
Japanese Market

Search and Display Powerhouse
Holding approximately 30% of Japan’s search market share.

Extensive User Base
Reaching a diverse audience of over 70 million monthly active users.

Platform Ecosystem
Maximizing brand exposure through strong partnerships with shopping, news, auctions, and other services.

02 성과보수형으로 대응가능
03

LINE
Deeply Embedded in the Everyday Lives of Japanese People

User Base
Over 94 million monthly active users in Japan.

Engagement
Users spend an average of more than 60 minutes per day on LINE.

Advertising Effectiveness
Reach consumer segments that are difficult to reach through other media.

03 목적에 맞는 캐스팅
04

SmartNews
Engaging Japan’s Decision Makers

Premium User Base
24 million monthly active users.

Increased Ad Credibility
Brand credibility increases due to partnerships with major news outlets.

Optimized Local Targeting
CTR is higher than traditional display ads.

04 Cross Media Marketing
05

Japan Digital Marketing A to Z

Not only covering local media in Japan but also global media such as Google, META, and X!
We also provide influencer marketing and
social media marketing!

05 Total Support

MEMBER

Korea-Japan (Marketer)
Accompanying support

Our Japanese and Korean members, all of whom are experts in various fields in Japan, will provide comprehensive support for your marketing.

  • adsquare marketing team

    YOKOI MASAHIRO

    YOKOI MASAHIRO

    PROJECT Manager / CONSULTANT

    AdSquare’s representative, Yokoi Masahiro, leads web production and direction.
    With expertise in design, marketing, web advertising, and CRM, he consults on projects from start to finish.
    He provides consulting and creative direction for existing businesses, and can even help design new ones from the ground up.
    Known for his playful, unconventional approach, he enjoys making work feel like play.

  • adsquare marketing team

    洪 誠培

    HONG SUNG BAE

    PROJECT MANAGER / CONSULTANT

    Sung Bae, AdSquare’s Head of Marketing, specializes in digital marketing support and consulting for major corporations.
    He handles all aspects of marketing in Japan, from planning to consulting.
    Fluent in Korean, English, and Japanese, he is also a popping dancer who enjoys traveling.

  • adsquare marketing team

    SONG JUNG HWAN

    SONG JUNG HWAN

    ADVERTISING SPECIALIST

    Jung Wan is AdSquare’s Digital Marketing Manager, focusing on e-commerce promotions for large brands.
    As a marketing specialist, he is adept at utilizing all key digital media channels.
    He is also fluent in Korean, English, and Japanese.
    Outside of work, his interests include salsa dancing, video games, and preparing Korean meals for his family.

  • adsquare marketing team

    PARK SU AH

    PARK SU AH

    BRAND manager / EC adviser

    At AdSquare, Suah was the Brand Manager for Dr. Oracle, successfully growing it from zero to over ¥300 million in annual sales within two years.
    She now serves as Brand Manager at BeauCreator, a specialized EC/cosmetics company spun off from AdSquare, where she advises on all aspects of EC operations, promotions, and trends.

  • adsquare marketing team

    FUJIMOTO KENTARO

    FUJIMOTO KENTARO

    ADVERTISING SPECIALIST

    As AdSquare’s Digital Marketing Manager, Fujimoto has worked with numerous Japanese businesses and brands, utilizing their in-depth knowledge of the local market to deliver a wide range of insights.
    He is a highly motivated marketer, known for their strong analytical abilities and consistent recommendations for improvement.
    He enjoys quiet relaxation during his time off.

  • adsquare marketing team

    KAWAHARA AYUKO

    KAWAHARA AYUKO

    Social Media MARKETING SPECIALIST

    AdSquare’s social media expert manages diverse client accounts and influencer marketing.
    Her EC brand experience and cultural sensitivity ensure engaging Japanese content. She is adept at understanding trends and user behavior, offering valuable guidance.

CONTACT

As your trusted local partner for Japanese marketing,
we deliver the most effective and tailored strategies for your success.
Reach out to us today—let’s make an impact together!

FLOW Flow of measures

FAQ

Is Yahoo Japan a must-have? How effective are its ads?
Although Google dominates the market, Yahoo Japan’s traffic remains substantial. Certain segments heavily rely on Yahoo Japan, and its performance can often be superior to Google’s depending on the business. Consequently, it’s a crucial advertising channel for Japanese marketing, alongside Google and Meta.
LINE Ads: How do I get started?
Your brand’s official LINE account is distinct from your LINE Ads account. Creating a LINE Ads account can be challenging without a local Japanese presence. However, LINE ads can now also be accessed via Yahoo Japan. If you’re interested in LINE advertising, please contact us for a consultation.
What is Smart News?
SmartNews is a top-performing news app in Japan, offering excellent targeting capabilities within the local vertical media landscape. Its well-defined category structure facilitates reaching specific audience interests, and it is especially popular among working adults in their late 20s through their 40s. SmartNews is a strongly recommended platform for expanding display advertising efforts.

CONTACT inquiry

Please feel free to contact us.
We will suggest how we can help you.

Japan

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COMPANY
INFORMATION

adsquare Inc.
Name
adsquare Inc./ アドスクエア株式会社
Address
Sankyo Bd 9A,15-10 Tsubakicho, Nakamura Ward, Nagoya, Aichi , Japan
Established
Jan 29, 2019
C.E.O
Masahiro Yokoi / 横井 雅大
Work
1.Digital marketing agency
2.Digital marketing consulting services
3.Advertising management agency
4.Website planning, production, operation and management
5.Influencer marketing business
6.Social media management agency

All matter of Digital marketing for JAPAN
Official Partner

1.LINE・Yahoo! Japan Ads
 Certified Advertising Agency

yahoo partner

2.Google Ads
 Certified Advertising Agency

google partner
URL
https://adsquare.co.jp/